(Brand & Motion)

Emma is an Eora/Sydney-based designer, specialising in branding and motion design. She graduated with a Bachelor of Design in Visual Communication from UTS before starting her role at For The People. Her work has been recognised by D&AD, AGDA and The International Society of Typographic Designers. 

She is lead by a curious mind that loves to get to the heart of what delights and intrigues us. Always restless to delve into a new world or idea, she is excited by the constantly evolving ways in which we can communicate through design (particularly through a motion lens). 

Emma takes any opportunity to combine her work with her personal interests - working independently across a range of personal projects - such as branding a nightclub, coffee shop, flea market and a music festival.


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Above Club

Every Saturday, Sydney’s biggest and best nightclub - the Ivy - is transformed into a house music haven, featuring a rotating cast of international and local DJs. I was engaged by Finely Tuned to create an identity that reprents the world-class audio, bespoke lighting and all-new visual production of the event - all the way from socials to in-venue visuals. 

I brought the focus towards disco floor typography, bold colour and rhythmic four-to-the-floor motion that harbours the sensory feeling of being on the dancefloor. The identity is grounded in a logomark that speaks to community, centered around the tagline ‘a higher love of house’.

Client: Finely Tuned & One Hit Agency
Photographers: Vanessa Lam, Jordan Munns
Year: 2023
 Brand Identity, Motion, Environmental Graphics


Whether we’re attending meetings or music festivals, video has become integrated into our everyday lives - particularly in a post-pandemic world. But for developers, the process is time-consuming, costly and complex. This is where Mux’s product comes into play. With just a few powerful lines of code, developers can build intuitively on top of Mux’s existing infrastructure.

The new identity goes behind the scenes of video, with a gridded system inspired by macroblocks — the smallest processing unit or ‘building blocks’ of video. Upon which, there is infinite possibilites for play. With icons, illustrations and a palette that ranges from neutrals to neons, the system breaks down the walls between code and creativity.

Studio: For The People
Client: Mux
Year: 2023

See full case study
Brand Identity, Motion


For The People rebranded Malaysian internet service provider Time - a growing ISP with big ambitions to become Malaysia’s most loved brand and remind people that they’re more than just their great infrastructure.

The rebrand took their irreverent personality and trademark pink, combined with the eclectic and humanist reality of how customers spend time on the internet. We developed four custom typefaces, bold visuals and worked with Malaysian illustrators on an ongoing basis to ensure the brand can keep up with internet and culture.

Studio: For The People
Client: Time Internet
Illustrators: Shu Yee, Chern Loo
Typographer: Mathieu Réguer
Year: 2022

See the full case study
Brand Identity, Motion

Theatre Royal Hobart

A rebrand for Australia’s newest and oldest working theatre - Theatre Royal in nipaluna/Hobart. Following the recent addition of ‘The Hedberg’, an architecturally-designed addition to the theatre’s original Georgian-era structure - the theatre needed a new brand that could challenge it’s colonial roots. Defining a future more open; to new audiences and new creative viewpoints.

The identity finds inspiration in the tensions of this contrast. It features a modular custom typeface inspired by the panelled, opalescent facade of the new wing - optimised for the lowercase conventions of palawa kani (the Indigenous language of lutruwita/Tasmania). As part of our engagement we were asked to design the 2023 season programme, which coincided as the public launch of the rebrand.

Studio: For The People
Client: Theatre Royal
Year: 2022

See the full case study
Brand Identity, Publication Design

Coastlines Curated

Coastlines Curated is a not-for-profit artisinal community market, with a focus on giving back and bringing together local creatives. I was engaged to create a digital identity to promote the event, highlight stall holders and raise funds for The Healing Foundation - supporting Stolen Generations survivors, families and communities.

The identity focuses on handdrawn type, a stop-motion animation style and whimsical illustrations. The look and feel is intended to feels like a collaboration of artists - a tribute to the collective effort of artistic communities to come together to do good.

Client: Coastlines Curated
Illustrator: Natasha Rees
Year: 2022
Brand Identity, Motion

Darkness Full of Light

Title sequence based off Tony Dietz' climate thriller short story 'Darkness Full of Light'. Trapped in an underwater world, where talk of the surface is discouraged - a young girl discovers a family secret that sparks her curiosity to escape.

My motion sequence leans into the mystery of hidden family histories through image treatment, naive mark-making and symbolism. The viewer becomes a detective as they are taken through a series of clues throughout the sequence.

University Project
Year: 2021
Motion, Title Sequence


Be Equitable
Tech Central
Story Espresso
Museums of History NSW
Blue Mountains

World Rugby

Sydney Film Festival

Australian National University

Janji Jiwa

Bittersweet Podcast

D&AD 2023 Wood Pencil - Branding / Large Enterprise / Logos (Time Internet)

D&AD 2023 Shortlist - Branding / Large Enterprise / Brand Refresh (Time Internet)

D&AD 2023 Shortlist - Branding / SME / Brand Refresh (Be Equitable)

D&AD 2023 Shortlist - Branding / Illustration / Integrated (Be Equitable)

AGDA 2023 Pinnacle - Design for Good, Social & Community (Be Equitable)
AGDA 2023 Distinction - Branding, Small Business (Be Equitable)
Best Awards 2023 Gold - Design Craft / Illustration (Be Equitable)
Best Awards 2023 Silver - Large Brand Identity (Be Equitable)
Best Awards 2023 Silver - Large Brand Identity (Time Internet)

AGDA 2022 Distinction - Brand Identity / Large Business (Time Internet)

AGDA 2022 Distinction - Brand Identity / Medium Business (Tech Central)

AGDA 2022 Distinction - Brand Identity / Logos & Trademarks (Tech Central)

2021 AGDA Distinction - Student / Design Craft (Can You Hear Us?)

2021 AGDA Merit - Student / Design Craft (Decoding Beauty)
2021 AGDA Merit - Student / Publication (Decoding Beauty)

I acknowledge the Gadigal people of the Eora nation as the traditional owners of the land on which I live and work. Sovereignty has never been ceded.