(Brand & Motion)

I am a graphic designer based in Sydney, Australia. I am currently working as a designer at For The People. I studied a Bachelor of Design in Visual Communication at UTS, and my work has been recognised by D&AD, AGDA and The International Society of Typographic Designers.

I am optimistic about the capabilities of design to shift behaviour and perception, by taking a meaningful approach that is evocative and genuine. I aim to bring my curiosity to all projects that I work on, creating functional outcomes that delight and intrigue. 


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Whether we’re attending meetings or music festivals, video has become integrated into our everyday lives - particularly in a post-pandemic world. But for developers, the process is time-consuming, costly and complex. This is where Mux’s product comes into play. With just a few powerful lines of code, developers can build intuitively on top of Mux’s existing infrastructure.

The new identity goes behind the scenes of video, with a gridded system inspired by macroblocks — the smallest processing unit or ‘building blocks’ of video. Upon which, there is infinite possibilites for play. With icons, illustrations and a palette that ranges from neutrals to neons, the system breaks down the walls between code and creativity.

Studio: For The People
Client: Mux
Year: 2023

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Brand Identity, Motion

I acknowledge the Gadigal people of the Eora nation as the traditional owners of the land on which I live and work. Sovereignty has never been ceded.