(Brand & Motion)

Emma is an Eora/Sydney-based designer, specialising in branding and motion design. She graduated with a Bachelor of Design in Visual Communication from UTS before starting her role at For The People. Her work has been recognised by D&AD, AGDA and The International Society of Typographic Designers. 

She is lead by a curious mind that loves to get to the heart of what delights and intrigues us. Always restless to delve into a new world or idea, she is excited by the constantly evolving ways in which we can communicate through design (particularly through a motion lens). 

Emma takes any opportunity to combine her work with her personal interests - working independently across a range of personal projects - such as branding a nightclub, coffee shop, flea market and a music festival.


Linked In
Theatre Royal Hobart

A rebrand for Australia’s newest and oldest working theatre - Theatre Royal in nipaluna/Hobart. Following the recent addition of ‘The Hedberg’, an architecturally-designed addition to the theatre’s original Georgian-era structure - the theatre needed a new brand that could challenge it’s colonial roots. Defining a future more open; to new audiences and new creative viewpoints.

The identity finds inspiration in the tensions of this contrast. It features a modular custom typeface inspired by the panelled, opalescent facade of the new wing - optimised for the lowercase conventions of palawa kani (the Indigenous language of lutruwita/Tasmania). As part of our engagement we were asked to design the 2023 season programme, which coincided as the public launch of the rebrand.

Studio: For The People
Client: Theatre Royal
Year: 2022

See the full case study
Brand Identity, Publication Design

I acknowledge the Gadigal people of the Eora nation as the traditional owners of the land on which I live and work. Sovereignty has never been ceded.